Sales Proposal Template
A sales proposal template for senior consultants and agencies pricing a scope of work. It frames the problem, the end state, the approach in phases, what is included against its value, and fixed-fee tiers, then answers the usual objections so the client makes a decision rather than asking for a discount.
- Use case
- Sales proposal
- Slides
- 8
- Format
- Web link, PDF, PPTX
- Cost
- Free to start
Click through all 8 slides. Every one is editable after you fork it.
A proposal that reads like a quote invites a negotiation on price. A proposal that reads like a decision invites a signature. This template is built for the second outcome: it leads with the end state, lays out the approach in phases, and shows the value of what is included before it shows the fee, so the number lands as a fair trade rather than a sticker shock.
The order is deliberate. You open on who you are and where the client ends up, then walk the approach and stack the value against fixed-fee tiers. An objections slide does the work your follow-up email usually does, and the close asks for a signature, not another meeting. Swap the copy for the engagement and the structure makes the case.
What is inside
- 01Title
A cover that names the outcome, not the deliverable.
- 02About us
A short, senior credibility statement: who does the work and how you operate.
- 03Where this goes
A side-by-side of today versus the end state, so the value is concrete.
- 04The approach
Three phases with a clear endpoint, not an open-ended retainer.
- 05Offer stack
Everything included, each line priced, so the total value beats the fee.
- 06Pricing
Fixed-fee tiers with a recommended option, so the choice is easy.
- 07Objections
The two questions every buyer asks, answered before they have to.
- 08Sign
A clear ask for a signature with a start date.
Who it is for
- Senior consultants and agencies pricing a scope of work
- Boutique firms who win on trust, not on the lowest bid
- Anyone turning a discovery call into a signable engagement
How to make one
- 1
Start from the template
Open this template in heydecks. It forks into your workspace as an editable deck with its own theme.
- 2
Drop in the scope
Replace the approach, the offer stack, and the pricing tiers with your engagement. Each slide is typed, so formatting stays clean.
- 3
Apply your brand
Point heydecks at your site once and the Brand Kernel locks your colors, type, and logo onto every slide.
- 4
Share and export
Publish a live link for the client, then export the same proposal to pixel-perfect PDF and native PPTX to attach to the engagement letter.