Most launch plans drown in tactics before anyone has agreed on the motion. This template forces the order that gets a plan funded: who the product is for, how big the prize is, how customers actually move from a click to a contract, and where every dollar of budget goes. By the time the goals slide arrives, the numbers feel earned rather than asserted.

The funnel and channel-mix slides do the heavy lifting. The funnel shows the conversion math stage by stage, so a reviewer can see where the plan is fragile. The channel mix puts spend next to return for each channel, which turns a budget argument into a return-on-spend argument. The plan closes on three phases, each with a single signal that it worked, so the launch stays honest week to week.